Videos are the future of content marketing, and if you have not started producing videos for your business, you will need to do it soon enough. When making your video, an essential question you’ll need to answer is whether you want to produce them in a studio or on-location. Both options have their pros and cons, and the choice should be made by considering what works best for your business. 

Read on to know the pros and cons of in-studio and on-location video production.

Pros of in-studio production

In-studio production is when you make your videos in a studio with a controlled environment designed for video production. It has several benefits, including:

Cons of in-studio production

Although the benefits of in-studio production are well worth the money you spend, it is not without a few cons. Some of them are:

Pros of on-location shoots

On-locations shoots are when you shoot the video on your office premises. There are certain benefits of an on-location shoot. They are:

Cons of on-location shoots

There are certain downsides to on-location shoots as well. They are:

About Us

London Film Studios should be your one-stop destination if you are looking for a top-notch film studio in London. We have four incredible stages, including infinity coves, in London for all your video production requirements. Our partnership with SHL Lighting takes care of all your lighting and equipment needs. Reach out to us at 0208 804 9860 or fill out our contact form to hear back from us.

If you want your vision achieved as a director then you must know how to edit your film effectively. You need to assemble shots in the right way so they tell a cohesive story.

Editing not only requires you to have technical skills but you need to apply creativity as well. While you can use editing software to help you, there are artistic choices you’ll need to make along the way. You must commit to being able to fine-tune, refine, and shape your film before you can call it complete.

Plan Ahead & Educate Yourself

You can edit your film effectively by learning the basic editing principles of filmmakers. It all starts with you shooting for editing purposes. Editing should always be at the forefront of your mind as you plan out and shoot your film. Focus on coverage and continuity to ensure that the film shots come together properly. The editing process begins by starting off with high-quality footage to dissect. It may be helpful to watch video editing tutorials and learn important terms in advance so you get a better idea of how to approach the task.

Choose the Right Software

You will want to have access to editing software so that you can effectively edit and pull together your final film. Choose the right software that will help you achieve your goal. See what’s out there and select one based on the features, interface, and usability. Avoid focusing on the latest and most advanced software and instead, pick software that you can use effectively and that matches your editing style.

Vary Shot Size & Angles

Keep your editing and story compelling by varying shot size and angles. Adding variation to your shot sizes and angles will keep the audience engaged. You have the power to let the audience in on certain information or to ensure it stays hidden from them until a certain scene. Most importantly, hide jumpy edits which can be distracting by using cutaways.

Proactively Call the Shots

Another tip that will help you effectively edit your film is to edit with a purpose in mind – which is to tell a story. Keep your creative goal a top priority and incorporate your personal style into your storyline so that you can evoke the right emotions. Maintain the focus of being able to communicate your intended message. Follow the storyboard but then be proactive and willing to step in and call the shots when a decision must be made about what edit or direction is best.  


These editing tips will put you on the right path to making sure you’re satisfied with your film and final product in the end. Editing a film takes practice and patience so keep working at it and learning new skills and techniques in this area. 

We encourage you to visit or contact our studios in London for further film editing tips and video production services you require. With over 40 years of industry experience we have what it takes to deliver a stunning environment that will accommodate both photographic and video shoots and productions.

People who are new to the video production industry consider it’s just the idea that makes a great video. Experts, however, know that creating a great video takes more than a concept. A stunning video goes through five stages of development before reaching the audience. If you want to enter ‌this enthralling world of video production, you must know what those five stages are. 

Here is how a video is produced in five definitive stages. 

Idea development

The first stage of any creative process is to develop an idea of what the video would look like. The same goes for video production. You need to identify what you want from the video and whom you want to appeal to with the video (target audience). 

You also need to establish how you will determine if your video was successful. For example, if the video is for an ad campaign, the campaign's success will be measured by the number of conversions you get. 

Pre-production or scripting

The next stage is to create the content you want to show in your video. The storyline, characters, and storyboards are made at this stage. You also need to find a crew for the video, including the actors, directors, and other technicians. You also need to find a location such as a movie studio in London to shoot the video and the equipment required. 


The next step is the actual creation of the video. It is where the actors enact the scenes, and you shoot their work. Ensure that you have a set timeline and plan to carry out the entire process at this stage. You also need to shoot some extra scenes which you may need during the editing stage. 


Post-production is as vital as the production stage. It is where you polish your work to make it shine. You need to edit the scenes you have shot and add or remove anything that does not fit. You also need to check the quality of the video and the sound. Fine-tune any noises and smoothen the lighting and other flaws in the video at this stage. It is a time-consuming and critical task of video production. You can call in experts at this stage if you need an outside opinion. 

Marketing and distribution

The final stage of your video production journey is to market your video and distribute it. The marketing and distribution will depend on the purpose of your video and the audience you are targeting. Partner with good marketing agencies to speed up the process and make the most of your video. 

Once your marketing and distribution are done, your video production is complete. You only need to wait for the audience to see your work and get feedback. Also, check various KPIs to know how well your video has done. 

About Us

London Film Studios should be your one-stop destination if you are looking for a top-notch film studio in London. We have four incredible stages, including infinity coves in London, for all your video production requirements. Our partnership with SHL Lighting takes care of all your lighting and equipment needs. Reach out to us at 0208 804 9860 or fill out our contact form to hear back from us.

It is no secret that the success of a short film largely depends on its content and target audience. The right mix of these two elements can result in a powerful and impactful film that can change lives, open minds, and even start revolutions.

The first step in creating such a film is to find the perfect niche for your story. This can be a daunting task, but it is essential to the success of your project. Here are some tips on how to find the perfect niche for your short film:

1) Know your audience.

This is perhaps the most important step in finding the perfect niche for your film. It is essential to know who you are making your film for. Are you aiming for a specific age group? What are their interests? What are their needs? Knowing your audience will help you narrow down your options and find the perfect niche for your film.

2) Do your research.

Once you have a good understanding of your target audience, it is time to start doing some research. This will help you further narrow down your options and find a niche that is both popular and relevant to your story. Try searching for popular keywords related to your film's topic on Google, Twitter, and other social media platforms. You can also search for blogs and articles written about similar topics.

3) Be specific.

When you have finally found a few potential niches for your film, it is important to be as specific as possible. This means using specific keywords and focusing on subtopics that are relevant to your story. This will help you find a niche that is both popular and targeted to the right audience.

4) Consider your budget.

It is crucial to consider your budget when choosing the right niche for your film. The more popular and relevant a niche is, the more difficult (and costly) it will be to create content and market yourself within that niche. Do some research on what other filmmakers in similar niches are doing to determine whether or not you can really succeed in this particular niche.

5) Test your niche.

The best way to find out if you've found the perfect niche for your film is to test it out. Create a short trailer or teaser for your film and see how people react. If you get positive feedback, then you know you're on the right track. However, if people seem confused or uninterested in your film, then it might be time to rethink your strategy.

6) Don't be afraid to change course.

As you go through the process of finding your niche, don't be afraid to make changes. Try new things and see how they work in order to find a successful formula for your film. The key is to keep trying until you find the right niche that will help your story reach its full potential!

In Summary

If you follow these tips, finding the perfect niche for your short film should be a relatively simple process. Keep in mind that being specific, targeting the right audience, and considering your budget are all essential steps in creating a successful short film. Good luck!

Filming in an infinity cove studio can be a daunting task, but with the proper preparation, it can be a smooth and enjoyable experience. Here are eight easy steps to help you prepare for your upcoming film shoot in an infinity cove studio.

1. Know your script inside out

This may seem like an obvious one, but it is important that you are completely familiar with your script before heading into an infinity cove studio. This will not only make the filming process go more smoothly but will also help you to make any necessary adjustments on the fly.

2. Choose the right clothing

You want to be sure that you are comfortable and confident in what you are wearing during your film shoot. Choose clothes that fit well and are flattering but that will also allow you to move freely, as it can be difficult to make adjustments once the shoot has started.

3. Conduct a thorough wardrobe and makeup test

Before filming begins, it is important that you do a complete wardrobe and makeup test in your infinity cove studio. This will give you a chance to try on all of your clothing options, as well as experiment with different hair and makeup styles so that you can choose what looks best for your film shoot.

4. Prepare any props or special equipment ahead of time

As with any film shoot, it is essential that you have all of the necessary props and special equipment ready before heading into the studio. Make sure everything is organized ahead of time so that you can easily find and use it during the shoot.

5. Set up your camera and lighting ahead of time

In order to get the best results, it is important that you set up your camera and lighting in the infinity cove studio before filming begins. This will allow you to test out different settings and make sure everything is working properly.

6. Do a soundcheck

Another important step in preparing for your film shoot is to do a soundcheck. This will help to ensure that all of the audio equipment is working properly and that there are no issues with background noise.

7. Test out the Infinity Cove backdrop

Before filming starts, be sure to test out the Infinity Cove backdrop in your studio. This will allow you to check the lighting and make any necessary adjustments before filming begins.

8. Set up a comfortable space for breaks

One of the most important things to consider when preparing for a film shoot is creating a comfortable space where you can take breaks during the day. Whether it’s having snacks or drinks on hand or providing a quiet place to rest, it’s essential that you have some downtime throughout the day so that you can stay focused and energized during long hours in the studio.

In Closing

Whether you’re new to filming or a seasoned veteran, there are many things to consider when heading into an infinity cove studio. By following these eight easy steps, however, you will find yourself well-prepared and ready for a successful shoot!

Videos are the future of content. The global video streaming market stood at 50.11 billion in 2020. It is expected to grow with a CAGR of 21.0% from 2021 to 2028. Whether you are into film making business or love creating videos as an artist, video production is an essential skill that you must learn. Producing videos of high quality can reap significant benefits in the long term. 

Here’s our step-by-step guide to producing amazing videos. 


It involves all those activities you have to do before starting the actual filming. It starts with:

1. Defining the objectives: The first thing you need to do is identify why you are making the video? Who is your target audience? How can you benefit from your video? These answers can help you decide the direction of your video. Also, ensure that the objectives are definable and measurable.

2. Build your video strategy: Video strategy is about figuring out the logistics behind your video production. You need to determine the budget, the location, the staff, and the framework you need to work with. 

3. Write your video production brief: Writing the production brief is easy once you have defined the objectives and developed a video strategy. It is the actionable plan of everything you have decided on your video. You need to promptly follow the brief to attain the goals you have set for your video. 

4. Build the content: Now that you have everything you need to create a video, the next step is to build the content for your video. 

  1. You can start by writing the storyline. You can choose any artistic themes that will resonate with your target audience. Ensure that the core message of your video shines through. 
  2. Then you need to create your storyboard, which is a visual representation of your video on paper. You can use screenshots, clips, and other information from other videos, movies, and images to create a storyboard. 
  3. After that, you need to select the locations where you want to shoot your video. It can be outdoors or indoors in movie studios in London where you can access various high-tech equipment and other facilities. 
  4. The next step is to cast people for your video. You should also consider whether you need voiceovers for your video and hire voice artists. 
  5.  Finally, you can come to the end of the pre-production stage by scheduling your shoots.

Production stage

The production stage is all about the actual filming of your video. You need to hire a director for this part. Select the lighting according to the mood of your content, arrange the cameras and record the actors. Ensure that you have B-roll with some extra footage that you can use if the video needs edits. 

Post-production stage

Once you have the recording, it is time to edit them. Editing is crucial to ensure the quality of your video. You need to make changes wherever you feel the content of the recordings is not working. Add scenes, add music, and detail to the video. 

After editing, you are all set to render the video on your desired platform. After publishing the video, it is all about promotion and distribution to achieve your goals. 

About Us

London Film Studios should be your one-stop destination if you are looking for a top-notch film studio in London. We have four incredible stages for all your video production requirements. Our partnership with SHL Lighting takes care of all your lighting and equipment needs. Reach out to us at 0208 804 9860 or fill out our contact form.

Film Studios in London

Filmmaking has never been as popular as it is in the modern world. More people than ever before have access to cameras that can get great results, and this is pushing more creators to try their hand with movies than ever before. Of course, though, making movies can be hard without the right spaces, and this is where our film studios in London come in.

What is London Film Studios?

As one of London’s largest public film studios, we are proud to provide the services that independent artists need to do their jobs. With three large stages available, we can provide everything you need for the perfect production, making it incredibly easy to start making movies that look professional.

Stages A and C are white cove stages, while Stage B is a green cove stage. This means that we have the facilities to film in a range of different styles, while also giving you the power to be incredibly creative with the work that you do.

The benefits of a white cove studio

A white cove studio has white painted walls and floors, providing an incredible space for photography and filmmaking. Many productions require perfect white backgrounds, and this is one of the key benefits of a studio like this. 

Alongside offering options for those looking for white backgrounds, a white cove can also give you the chance to be incredibly creative with lighting options. Light will be reflected around the room, creating a bright space that will provide cameras with plenty to work with.

Having the chance to achieve perfect lighting is rare without a studio like this, making it worth exploring our options to see if we have a studio that could work for you.

The benefits of a green cove studio

A green cove studio is similar to a white cove, only green has been used for the walls and floors. Green is the most common colour used for chromakey effects, making it possible to add just about any scene to your footage when you use a studio like this.

This sort of effect is becoming more common in modern cinema, with shows like the Mandalorian being filmed almost entirely with green screens. When you have the right studio and post-production work, you can make a green cove look perfectly like the scenes you are trying to create.

Green cove studios can be more challenging to light properly, but we have experts on hand to help you to get the very best results from your time in our studio.

As you can see, our film studios in London are perfect for a range of different types of productions. You can get in contact with our friendly team by calling on 0208 804 9860 or sending an email to, and we will be happy to answer any questions you might have about our beautiful studio spaces. We’re here to help you to get the professional results you want.

London Film Studios @2021
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