Videos are the future of content marketing, and if you have not started producing videos for your business, you will need to do it soon enough. When making your video, an essential question you’ll need to answer is whether you want to produce them in a studio or on-location. Both options have their pros and cons, and the choice should be made by considering what works best for your business.
Read on to know the pros and cons of in-studio and on-location video production.
Pros of in-studio production
In-studio production is when you make your videos in a studio with a controlled environment designed for video production. It has several benefits, including:
- A controlled environment: One of the most significant reasons people opt for in-studio production is that you can control everything there. You don’t have to worry about inclement weather, traffic, unexpected noises, or loss of power. So, everything runs smoothly.
- A green screen: Most film studios in London have one or more green screens and infinity coves, making it easy to create endless backgrounds for your videos. You can also add high-quality visual effects to your videos with the help of green screens.
- High-tech equipment access: A production studio has various heavy-duty and high-tech equipment like cranes, multiple types of lighting, sound equipment, and much more to make video production easier. You get access to all these when working from a studio.
Cons of in-studio production
Although the benefits of in-studio production are well worth the money you spend, it is not without a few cons. Some of them are:
- Lack of company environment: Even with green screens and special effects, it is nearly impossible to replicate the exact environment in your workplace. If you want original videos that show the company environment, you may prefer an on-location shoot.
- Lack of space: Some studios are humongous, and you can do nearly anything on the sets. However, there are some things you can’t do in a studio, such as launching a rocket or erecting a building. However, barring some obvious examples, a professional film studio is enough for most commercial shoots.
Pros of on-location shoots
On-locations shoots are when you shoot the video on your office premises. There are certain benefits of an on-location shoot. They are:
- Natural environment: One of the significant benefits of shooting on-location is an authentic company environment and feel in your corporate videos. It is even better if you want to shoot outdoor scenes of your company that you can’t replicate in a studio.
- Cost-effective: Renting a production studio for long shoots can be expensive. If you want to do a budget production, on-location shoots are a better option.
Cons of on-location shoots
There are certain downsides to on-location shoots as well. They are:
- Uncontrollable variables: Even though the environment is authentic, there are many things that you cannot control in an office space. These uncontrollable factors can delay your shoots and even impact the quality of your videos.
- Lack of high-tech equipment: You won’t have high-tech cameras, lighting equipment, and other gadgets required for the shoot at your office. Buying or renting them can be very expensive.
About Us
London Film Studios should be your one-stop destination if you are looking for a top-notch film studio in London. We have four incredible stages, including infinity coves, in London for all your video production requirements. Our partnership with SHL Lighting takes care of all your lighting and equipment needs. Reach out to us at 0208 804 9860 or fill out our contact form to hear back from us.
